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The launch of Riyadh Air has garnered considerable attention from across the world.
But as Saudi Arabia’s ambitious new carrier prepares for its public debut (the carrier having already operated a limited number of flights for company staff), a little known and truly innovative aspect of this project is coming to the fore.
As soon as Riyadh Air begins to take online bookings, the carrier’s prospective customers will be able to experience a new and promising approach to airline distribution and retailing.
At the…