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Riyadh: In a major push to bring Kerala’s Vishu celebrations closer to expatriates, Lulu Hypermarket has rolled out an extensive festive campaign across Saudi Arabia, offering a mix of traditional cuisine, cultural elements, and aggressive seasonal discounts.
At the centre of the celebrations is an elaborate Vishu sadya, featuring 24 traditional dishes including rice, avial, sambar, kalan, olan, rasam, and pickles, prepared in authentic Kerala style. The full meal is priced at 29.99 riyals, with advance booking open until April 14….